Our Story
House of Aasara
In many Indian households, women are expected to wear bras even at home especially around male family members. This unspoken rule often leads to discomfort even in their own private spaces.
We heard this struggle echoed again and again women working long hours, returning home exhausted, yet still feeling the need to stay “presentable.” But why should comfort come with conditions?
Wearing tight bras for extended hours not only causes discomfort but has also been linked to breast cancer. That’s when the idea struck:
Why can’t women be braless?
Free to lounge and relax while at home, running errands, or simply unwinding without feeling exposed or self-conscious.
And that’s how our braless pajama set was born.
Thoughtfully crafted to offer gentle coverage without restriction, our designs give women the freedom to feel confident, comfortable, and completely themselves even in shared spaces.
At House of Aasara, we’re redefining loungewear for women. This is more than just comfort it’s quiet empowerment.